The TreasureTress Trend Report is a learning tool to better understand consumer behaviour and marketing and we would like to stimulate conversations with brands about how they can “do” and “be” better and understand the nuance of this demographic.
Reports on Black Beauty traditionally focus on the US market. This is the first report to ever focus on the UK market based on the views and insight provided by the TreasureTress community that has been built over the last 6 years. TreasureTress serves over 50,000 customers, and hair enthusiasts across the UK, Europe and beyond. It is time to share key insights, predictions and our actionable advice for key stakeholders based on our research and unique insight.
We include contributions from industry specialists including: Rochelle Humes, Dija Ayodele, and Charlotte Mensah, and feature consumer insights on topics such as retail, distribution, consumer behaviour, research, and marketing.
Curly Christmas Delivered ✨ Worth over £130 • Limited Edition
It's back and better than ever sis. The TreasureTress Advent Calendar is THE original beauty calendar designed exclusively for curly, coily and wavy hair.
Last year, our advent calendar:
✨ Sold out at pre-sale
✨ Featured in VOGUE, Marie Claire, and Cosmopolitan as a must-have beauty advent calendar
✨ Became a holiday essential for the textured hair community
This year? Expect nothing less.
What’s Inside
12 Days. 12 Doors. 12+ Premium Surprises.
Inside each door, unwrap:
💖 Full-sized favourites
💖 Travel-sized heroes
💖 Exclusive, limited-edition products All curated by the TreasureTress team to nourish, define, hydrate and style curls through the winter season.
Why You’ll Love It...
🖤 Created for curls, coils & waves
🖤 Packed with trusted, top-tier textured haircare and beauty brands
🖤 Features exclusive brand collabs you won’t find anywhere else
🖤 Perfect for gifting – or keeping all to yourself
Don’t Miss Out
This calendar sold out before launch last year, and this year is no different.
Quantities are limited.
Pre-orders move fast.
Join the curly countdown and celebrate Christmas the TreasureTress way. Because curly girls deserve beauty calendars too.
