The TreasureTress Trend Report is a learning tool to better understand consumer behaviour and marketing and we would like to stimulate conversations with brands about how they can “do” and “be” better and understand the nuance of this demographic.
Reports on Black Beauty traditionally focus on the US market. This is the first report to ever focus on the UK market based on the views and insight provided by the TreasureTress community that has been built over the last 6 years. TreasureTress serves over 50,000 customers, and hair enthusiasts across the UK, Europe and beyond. It is time to share key insights, predictions and our actionable advice for key stakeholders based on our research and unique insight.
We include contributions from industry specialists including: Rochelle Humes, Dija Ayodele, and Charlotte Mensah, and feature consumer insights on topics such as retail, distribution, consumer behaviour, research, and marketing.
🎄 TreasureTress Curly Christmas Advent Calendar 2025 🎄 Curly Christmas Delivered ✨ Worth over £130 • Limited Edition • Available to Buy Now
It’s back and better than ever, sis. The original beauty advent calendar designed exclusively for curly, coily and wavy hair — and it’s ready to order today with delivery guaranteed before Christmas.
Curated by the TreasureTress team to nourish, define, hydrate and style curls all season long.
Why You'll Love It…
🖤 Created for curls, coils & waves 🖤 Packed with trusted, top-tier textured haircare + beauty brands 🖤 Features exclusive collabs you won’t find anywhere else 🖤 Perfect for gifting — or keeping for yourself
Don’t Miss Out
Last year it sold out before launch — and this year is already moving fast.
It’s on sale now. Quantities are limited. Secure yours today and join the curly countdown.
Because curly girls deserve beauty calendars too.
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