TreasureTress Trend Report

The TreasureTress Trend Report is a learning tool to better understand consumer behaviour and marketing and we would like to stimulate conversations with brands about how they can “do” and “be” better and understand the nuance of this demographic. 

Reports on Black Beauty traditionally focus on the US market. This is the first report to ever focus on the UK market based on the views and insight provided by the TreasureTress community that has been built over the last 6 years. TreasureTress serves over 50,000 customers, and hair enthusiasts across the UK, Europe and beyond. It is time to share key insights, predictions and our actionable advice for key stakeholders based on our research and unique insight. 

We include contributions from industry specialists including: Rochelle Humes, Dija Ayodele, and Charlotte Mensah, and feature consumer insights on topics such as retail, distribution, consumer behaviour, research, and marketing.