We build unforgettable brand experiences
We do more than just host events
We craft unforgettable experiences, managing every aspect from creative concept and production to bringing our passionate community as your guests. We handle it all, ensuring that your brand’s presence isn’t just seen but felt, whether in retail stores, large-scale events, or immersive in-store experiences.
From the initial idea to full execution, we bring your vision to life with precision and impact. Our team oversees every detail, from designing the experience to creating seamless, engaging moments that resonate with your audience. Whether it's a flagship store takeover, a high-energy product launch, or an interactive pop-up, we ensure your brand stands out at every touchpoint.
The real magic?
We don’t just create the space — we fill it with the right people. Our grassroots community is ready to show up, engage, and connect with your brand. They trust us, and they’re excited to be part of every experience we curate. With TreasureTress, you're not just reaching your audience; you're bringing them directly into the heart of your brand.
From retail store experiences to large-scale brand activations and exclusive in-store events, TreasureTress amplifies your brand’s presence, driving engagement and making a lasting impact.
Experiential marketing that truly connects
Authentic engagement with your core audience
Custom-built events designed for maximum impact
Partner with us, and you’ll be in good company
Let’s create something unforgettable
From retail store experiences to large-scale brand activations and exclusive in-store events, TreasureTress amplifies your brand’s presence, driving engagement and making a lasting impact.
Client success story:
Mielle x TreasureTress
See how we’ve helped brands like yours connect with the textured hair community through strategic partnerships and impactful activations.
The Challenge
Mielle Organics was preparing to introduce its brand to the UK market at a time when it was facing a PR crisis.
The brand was uncertain how to navigate this challenging moment, with the added concern that negative online sentiment could significantly impact attendance at its upcoming launch event.
The target number of attendees was capped at 250, and there were doubts within the Mielle team that this goal could be reached, given the state of social media conversations about the brand. However, TreasureTress was confident that, with the right approach, we could not only attract the right audience but also turn the situation into a powerful opportunity for community engagement and brand growth.
The Approach
To rebuild trust and foster authentic connections, TreasureTress crafted the MielleMade Christmas Event — a high-impact, immersive experience designed to put Mielle Organics at the heart of the UK community.
This was more than just a product launch; it was about rekindling relationships with consumers and demonstrating the brand’s commitment to quality and authenticity.
We created a vibrant event that allowed attendees to engage directly with the brand through product demonstrations, personalized styling sessions, and insightful discussions led by influencers in the textured hair care space.
Our goal was to ensure that each attendee felt seen, heard, and connected to Mielle Organics in a meaningful way.
The Metrics
Despite skepticism around attendance, the event proved to be a massive success:
✨ 414 Total RSVPs
✨ 100 RSVPs within the first 10 minutes
✨ 309 Total Attendees (Venue capacity: 250)
✨ 2,000+ Attempts to Join the Guest List
The event quickly surpassed expectations, with more than 300 attendees showing up — far exceeding the 250-person capacity.
What's more, over 2,000 people attempted to secure a spot on the guest list, highlighting the immense demand and buzz surrounding the event, even amidst negative social media sentiment.
Content Capture
The event generated incredible organic content, amplifying Mielle Organics’ reach and visibility:
📸 726 Photos
📸 170 Instagram Stories
📸 19 Instagram Reels
📸 13 TikTok Videos
This organic content reached a massive audience, with just 5 Instagram posts achieving a total reach of 2,603,953 — far exceeding the target of 5 million and ultimately reaching 6.9 million.
The Outcome
The MielleMade Christmas Event was an overwhelming success, proving that with the right community engagement strategy, Mielle Organics could overcome a PR challenge and thrive in a new market. What started as skepticism about reaching a 250-person audience turned into a dynamic, high-energy event that not only attracted over 300 attendees but also generated massive online buzz with a reach of over 6.9 million.
Through this event, Mielle Organics was able to rebuild trust, foster brand loyalty, and reintroduce itself to the UK market in a way that was authentic, impactful, and incredibly successful. By tapping into TreasureTress’ highly engaged community, Mielle Organics created lasting connections with potential customers, cementing its place in the UK market for the long term.
✅ Exceeded Attendance expectation: 2,000+ trying to join
✅ Massive Reach: Generated 6.9M+ reach amongst curly consumers
✅ Rebuilt Trust: Connected with the community, turning a PR crisis into brand loyalty within the new market
Want results like this? Let's collaborate!
Curly Christmas
A Bold Celebration of Textured Hair, Culture, and Community
This holiday season, TreasureTress is set to make history with an immersive festive activation celebrating textured hair, sisterhood, and cultural pride.
Building on the success of our previous Christmas celebration, and our sold-out Advent Calendar (praised by Vogue, Marie Claire, and Cosmopolitan) we’re proving the demand for bold, high-impact activations that celebrate and connect the beauty community.
At a time of year lacking meaningful culture filled activations, Curly Christmas is creating a permanent cultural moment that celebrates beauty, creativity, festive food and community.
TTwards: TreasureTress Black Beauty and Wellness
TreasureTress Black Beauty and Wellness Awards Show 2025
Celebrating Excellence, Innovation, and Global Impact in Textured Hair and Wellness
Black beauty innovators, brands, and creatives are the trendsetters and cultural architects of global beauty standards, yet no platform exists to celebrate their contributions at scale. TreasureTress is changing that.
In September 2025, the TreasureTress Awards will make its highly anticipated in-person debut—a defining moment for the textured hair and wellness industry.
Unlike traditional beauty awards that overlook Black beauty and culture, this groundbreaking event fills a critical void. It’s a celebration of the creators, brands, and innovators who are not just influencing beauty but driving it forward on a global scale.
What Makes This Awards Show Different?
Scale and Impact: As the first large-scale awards show centered on Black beauty and culture, this event is set to unite industry leaders, creators, and audiences, creating an iconic moment in beauty history.
Cultural Significance: Positioned at the intersection of beauty, wellness, and innovation, the Awards highlight the powerful role Black beauty plays in shaping global trends and redefining industry narratives.
Empowering Creators: Creators are at the heart of this event, with opportunities to capture content, collaborate with brands, and be celebrated as key drivers of cultural and industry shifts.
