It’s that time again – our birthday! Yippee!
6 years has really flown by and so much has changed in the world over the last 6 years, and more specifically in the natural hair space.
In November 2015 when the first boxes were shipped, the natural hair movement in the UK had very little momentum and seemed to exist in pockets and niche Facebook groups. Fast forward 6 years and independent black hair businesses are thriving, the mainstream market is finally acknowledging that Black women would like to shop for their hair products at the same place that they shop for all their beauty needs, curly girls are embracing their natural texture in all spaces.
This month, we’re over the moon to be celebrating our birthday box with Flora & Curl – another Black female owned business. As a business who prides themselves in amplifying the Black female experience in all spaces, Rose, Flora and Curl Founder, shares
“Being visible as a black-owned, female business is amazing and a lot of our customers show their support because of it. We are creating products that speak to our hair needs and desires, while we deliver high-quality customer service that we deserve, as well as high-quality haircare products with a sensorial, botanical appeal."
"I am incredibly excited to deliver our collaboration with TreasureTress on their birthday as we celebrate their milestone together. TreasureTress have gone beyond and above to meet the desires of women with textured hair through their offering, strategic social content, research and education. It’s fantastic to witness two black-owned and UK-based teams collaborate to celebrate this special milestone.”
On reflection, during the last 6 years, we’re proud to have continued to deliver exciting, efficient wash day boxes, supporting the product discovery process for textured haired women across the globe. Founder of TreasureTress, Jamelia, shares ”For us, TreasureTress has always been founded sisterhood and community, bridging gaps for women that look like us and creating more ease in their lives. Working alongside Flora and Curl is a perfect depiction of that and we’re equally as proud of all they’ve achieved. The products are divine and we’re super excited to be debuting the brand at such an important time for us”.
Organic Rose & Honey Cream Shampoo
The Rose Water & Honey Cream Shampoo strengthens, moisturises, improves manageability and reduces breakage while delivering botanical extracts and nutrients to the hair shaft – it’s luscious and easily absorbed.
After shampooing, gently blot excess moisture from hair. Apply conditioner to hair with a focus on the ends. Place a shower cap and leave on for 10-15 minutes, then rinse out thoroughly with water and style as usual.
Organic Rose & Honey Cream Conditioner
A powerful blend of nourishing plant oils that sink deep into your hair to moisturise from the inside out, and protect from the outside.
The Rose Water & Honey Cream Conditioner combines nature's most moisture replenishing actives including Rose Water and Aloe Vera Powder, with a botanical combination of many beneficial & essential nutrients for dry and damaged hair, and it smells so good. Tend to your hair, it's thirsty!
Wet hair thoroughly. Apply a generous amount of the cleanser to your fingertips and massage well into scalp. Allow scalp to be cleansed first, ensuring dirt and build-up is rinsed out with warm water. Rinse out, and apply more to the length of hair if necessary. Follow up with the Rose Water & Honey Cream Conditioner for added moisture.
Sweet Hibiscus Curl Activating Lotion
Botanically packed and perfect for your wash & go's, twist outs and braid outs, this curl essential delivers instant curl enhancement, leaving coily and curly styles smooth and bouncy with immense shine and soft hold.
Section hair, and apply curl activator to damp hair to encourage softer, defined curls or apply to hair during the week for a curl pick-me up. Use together with the Sweet Hibiscus Curl Defining Gel for extra definition.
Sweet Hibiscus Twist & Braid Cream
Looking for the perfect definition? You've found it. This rich and potent styling cream is a blend of raw tropical Cocoa Butter, Mango Butter and hydrating Aloe Vera Juice. Formulated to intensely moisturise, seal and add superior shine to your style for long-lasting definition.
Apply to wet or damp hair. Take a quarter-sized amount into the palm of your hand, then rub palms together to emulsify. Apply before twisting or braiding up small sections of the hair, then allow hair to air dry completely. Gently unravel each section of hair, then style as usual!
If you haven't already, grab your FREE ticket to join us at our Pop Up Shop and help us celebrate 6 years of TreasureTress here.